If you aren’t into the playlist that the DJ is playing, you can click on the “DJ” button to skip to the next genre or mood. The feature also constantly refreshes the lineup based on your feedback. To create the voice model for the DJ in its initial release, the company turned to its head of cultural partnerships, Xavier “X” Jernigan, who previously served as one of the hosts of Spotify’s first (and personalized) morning show, “The Get Up.” Jernigan’s voice is the first model for the DJ, and “we’ll continue to iterate and innovate, as we do with all our products,” Spotify said.īased on your music-taste profile, the Spotify DJ will scan new releases that it predicts you will like or resurface songs that you have had on repeat in the past.
The feature uses an AI text-to-speech engine from Spotify’s Sonantic acquisition last year. And that is something all of us could and should learn from, including Spotify.Also, just like a human DJ, Spotify’s DJ provides ongoing commentary about the tracks and artists it’s playing. Grimes is getting ahead of the game it means she'll be able to lock in royalties for AI-generated content that will take her zero effort or time to produce. I have no label and no legal bindings."Ī seed had clearly been planted, because Elf.Tech.
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Feel free to use my voice without penalty. Same deal as I would with any artist I collab with. Quipping, "Feel free to take advantage of Grimes IP!", Grimes' had previously responded to the viral AI track of Drake and The Weeknd (above), on April 24, saying "I'll split 50 percent royalties on any successful AI-generated song that uses my voice. We can try to block, cancel and nix it all we want, AI versions of us are coming, and Elon Musk's on/off partner has adopted a far more Darwinian approach.Īs if reeling off the paraphrased quote: "It is not the most intellectual or strongest of the species that survives, but the one that is able best to adapt and adjust to the changing environment in which it finds itself" Grimes took to Twitter on April 30 to tell fans about her new AI-powered software, Elf.Tech, that generates her voice. But there is another way… Make like Grimes: adapt to your ever-changing environment (and charge 50%) The rub, I imagine, is that there is no copyright in ideas. Sites such as Voicify allow anyone to mimic artists' styles and sounds. Of course, the most worrisome aspect of all of this is the undermining of moral rights and intellectual property. It is very easy to see why artists might not be happy." A huge amount of effort and investment has gone into developing Drake and The Weeknd and building their value, and arguably what is happening here could be described plagiarism of their brands… This is potentially problematic to both the industry, and also to the artists. Spotify is unplugging the bots Emre itak Music 0 Listen to article Spotify has reportedly removed tens of thousands of songs created by Boomy, a generative AI company that enables users to generate original songs in seconds. "The use of AI in the music industry is a double-edged sword, with tensions arising from its potential to undermine the value of human creativity juxtaposed with its potential to augment it" he said of the Spotify case, adding "AI is demonstrating its potential to undermine talent. Surely it's not right, is it?Īnd Tony Rigg, lecturer in music industry management at University of Central Lancashire (UCLan) and music industry advisor, seems to agree. And, if I were to join a referral program to get others to sign up, I might even get a commission. By using what Voicify casually calls its Voice Experience Platform, I have pilfered hit songs, plagiarised vocals and toyed mercilessly with brands for my own amusement. I giggled with utter glee and delight upon hearing AI Drake muse about phone booths in Vegas at 5am.īut none of these artists – not Adele, not Joshua Kadison, Drake or Juice WRLD – made a fraction of a cent from my dalliances. And I'm ashamed to say that for the duration of the tracks, I loved them. Within seconds, I have made two tracks: 'Drake' singing Joshua Kadison's Jessie and AI Juice WRLD's rendition of Adele's Never Mind. Voicify is an AI music generating platform whereby curators (or pilferers, depending on your angle) buy tokens to create tracks – MJ singing Prodigy or Paolo Nutini? Give it a go. For the princely sum of $8.99, I get 25 Voicify credits, which means 25 goes at selecting one of its 37 models (read: AI vocals) and pairing it with a YouTube URL of any song I like. I had fun with this and I'm sorry (Image credit: Voicify)ĭon't knock it until you've tried it, right? So off I go, taking my first, tentative steps into AI-made music.
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